With LinkedIn, Microsoft looks to get back to the heart of the enterprise
With LinkedIn under its belt, Microsoft will own one of the largest social networks in the world. The move could help the company reconnect with both business and individual customers.
"I can see plenty of ways how LinkedIn can help Microsoft fulfill its promise to increase productivity and streamline business processes," said Dan Olds, an analyst with The Gabriel Consulting Group. "I've always felt that LinkedIn was an overlooked social network that has an amazing potential for business use. Microsoft sees this too and, if they execute correctly, should see a great return on their hefty investment."
Olds added that with one fell swoop, this move could vault Microsoft into the top ranks of global social networks.
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