IDG Contributor Network: FR8 launches to deliver load trucking and fleet optimization
FR8 Revolution is a company that was founded a year ago with the vision of bringing data-driven, cloud-based tools to the trucking market.
It can be easy to forget about this industry when you shop at your favorite store, fast food outlet or e-commerce site, but in order to ensure your purchase happens seamlessly, a huge amount of logistics has to occur. It requires a lot of planning to ensure, for example, that a McDonald's outlet in New York City in the middle of winter has fresh lettuce and tomatoes and enough french fries for demand. Where that planning rubber literally and figuratively meets the road is in the trucking industry.
The U.S. trucking industry alone is a $700 billion market and employs a staggering 3.5 million drivers. And while we've all been told a number of times that the future of trucking is autonomous vehicles, the truth behind that somewhat cliched statement is that it's going to take a huge amount of software to actually make that prophecy come true.
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