BrandPost: Four Ways Retailers Can Improve In-Store Efficiency
Despite reports that brick-and-mortar retail’s day is done, studies show people overwhelmingly prefer to shop in physical stores. But today’s real-world retailers must provide the kind of optimized experiences shoppers have become accustomed to online. Fortunately, there are a number of innovative technologies that can help you modernize your retail operations and provide a customer experience to rival even the biggest brands.
1. Get bullish for beacons
Beacons are a great way deepen customer engagement with your retail store. Mounted to walls or ceilings, these small wireless devices can send relevant messages via Bluetooth to nearby smartphones that have the right app. Retailers have used them to reach out to shoppers in-store, pushing everything everything from welcome messages when they walk in the door to exclusive offers and recommendations as they browse the aisles. They can also be used to shepherd shoppers through the store and ensure they find the items they’re looking for.
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