Mobile is now mission critical for e-business
Web traffic from smartphones will make up 43% of all web traffic next year and will reach 52% globally in 2019, according to research firm Forrester.
The implications of such mobile web growth are profound, especially for e-businesses trying to effectively reach their customers and partners.
Such widespread reliance on mobile devices instead of desktops means that enterprises next year should begin a dramatic shift to in-house mobile developer teams, Forrester said in a new report, Mobile is the face of digital.
Beginning next year, there will also be a robust focus on other ways, besides apps, for mobile users to connect to businesses. Already, some consumer transactions and communications to companies via mobile are done through third-party software, such as Facebook Messenger, Amazon Alexa, and Apple's iMessage or Siri, Forrester said.
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