Small businesses now get CRM tool with their Office subscription
Small businesses that need a tool to track their relationships with customers now have a new weapon from Microsoft in their arsenal.
On Monday, the company launched Outlook Customer Manager (OCM), a lightweight customer relationship management (CRM) system. It allows users to track their customers, manage deals in progress, track tasks and more -- all from their Outlook email client.
The launch builds on Microsoft's ongoing push to capture the small business market. Earlier this year, the company launched Bookings, a service designed to help service-focused businesses manage customer appointments.
It's a move by Microsoft to further compete with Salesforce and other players in the cloud CRM space. Companies that already have an Office 365 Business Premium subscription may not want to choose one of the competing CRM systems, if they can get OCM for free.
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