IDG Contributor Network: Panera finds digital helps recruitment, in unexpected ways
As companies start tripping over themselves as they rush to deploy as much digital technology as possible, they are discovering the kinds of insights that happen during deployments, not trials and never during engineering. Consider Panera Bread, which found that mobile payments significantly helped recruit drivers. Why? Digital purchases meant they didn't carry cash, which in turn meant fewer robberies. Bottom line: Digital payments let Panera recruit drivers away from rivals, even in communities where finding enough reliable drivers was already difficult.
Delivery of hot food products is, at best, difficult. The food has to be delivered quickly and yet drivers aren't supposed to speed or drive recklessly. And with high security risk and often low pay, driver recruitment is as difficult as it is essential.
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