Apple’s Siri has a huge language advantage
We live on an international planet. Trade takes place across borders and between countries. We speak different languages, and international language support is one of Apple’s biggest Siri advantages.
Digital assistants
What use is a digital assistant that doesn’t understand you?
Apple is streets ahead when it comes to making a truly international assistant. Google Assistant and Alexa speak hardly any languages in comparison to the twenty Siri supports. Microsoft’s Cortana speaks just nine.
After all, traditionally one of the big criticisms of Siri has been that it doesn’t always comprehend spoken word commands in English – imagine how much harder effective speech recognition is if English is not your first language.
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