Justin Thomas becomes first athlete to partner with Fanatics Sportsbook
Fanatics Sportsbook announced a partnership with Justin Thomas on Tuesday
With the 2024 PGA Championship returning to Valhalla Golf Club this week, Justin Thomas (a two-time PGA Championship winner) is looking to win his third major. He also made news on Tuesday, becoming the first athlete to partner with Fanatics Sportsbook.
“I am excited to be the first official partner of the Fanatics Sportsbook,” Thomas said in a press release. “Whether it’s football, basketball or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”
Fanatics Sportsbook will also be rolling out new features for bettors this weekend on its app, including:
- Data Visualization: An enhanced live event center with shot-by-shot data, leaderboard tracking and course maps directly in the app
- Odds Factory: Fanatics Sportsbook has fully integrated Odds Factory from Banach Technology to enhance its golf offerings. That means more betting markets, improved uptime and faster settlement speeds.
As Fanatics works to attract new customers, golf bettors can earn extra FanCash for every birdie the golfer they bet on to win records in Round 1.
It will be interesting to compare the look and feel of sportsbook apps this weekend — as well as the customer acquisition strategies at play — but this certainly seems like a win for bettors in the short term who are putting down cash on the PGA Championship.