As the UCs turn: Regents hit UCLA with max subsidy amount but shorten timeframe for supporting Cal
The Bruins will funnel $30 million over three years to Berkeley to help offset a disparity in media rights revenue.
The University of California Board of Regents on Tuesday directed UCLA to pay $10 million a year to Cal’s athletic department to compensate the Bears for revenue lost because of UCLA’s move into the Big Ten.
But the Bruins emerged from the meeting at UC Merced with a partial victory as the special committee on athletics narrowed the payment timeframe from six years to three. The $30 million total subsidy will begin in the 2024-25 academic year and end in the summer of 2027, at which point the regents will revisit the issue.
The committee’s decision is on the agenda for Thursday’s meeting of the full board under a heading titled: “Committee Reports Including Approvals of Recommendations from Committees.”
The narrowing of the timeframe from UC President Michael Drake’s original six-year proposal followed a discussion on the roiling landscape of college sports, where the NCAA’s economic model is under legal assault and the major conferences are expected to implement a revolutionary revenue-sharing plan with athletes.
“The landscape is turbulent,” Cal Chancellor Carol Christ told the regents during the open session.
Nathan Brostrom, the UC’s chief financial officer, led the discussion as several members of the special committee on athletics expressed concerns over what is being framed as a “contribution” from Westwood to Berkeley.
Regent Keith Ellis addressed his “strong reservations because of the precedent it sets where we take from one campus and give to another.”
At one point, Regent Richard Sherman suggested that the payment timeframe be reduced to one year.
Chair Richard Leib countered by noting that the disparity in revenue between the UCLA and Cal athletic departments “has gotten a lot worse” since Dec. 2022, when the regents approved a contribution ranging from $2 million to $10 million.
The Bruins are expected to receive approximately $60 million per year through 2030 from the Big Ten’s media rights agreement with Fox, CBS and NBC.
Meanwhile, Cal was forced to enter the ACC following the demise of the Pac-12. In their new home, the Bears will receive about $10 million annually for seven years — or about 30 percent of what the ACC’s full-share members earn — before their distributions ladder up in the 2030s.
The size of UCLA’s annual support payment is based on a roughly $50 million disparity in the media-rights revenue between the campuses.
However, the subsidy won’t solve Cal’s financial woes.
The Bears reported a $2.7 million operating surplus in the 2023 fiscal year but needed approximately $34 million in support from the central campus to sneak into the black.
Asked to explain how her athletic department intends to strengthen its fiscal position, Christ cited a five-point strategic plan that includes raising $100 million to endow the Olympic sports, increasing Memorial Stadium event revenue and moving scholarship costs to the financial aid office.
For UCLA, the $10 million subsidy carries significant competitive consequences for life in the Big Ten, especially when an increase in travel costs of about $12 million annually is factored into the budget.
The Bruins reported a $36.6 million operating deficit last year and, unlike the Bears, receive little support from campus.
Put another way: The support payments for Cal will leave the Bruins with a $30 million hole in their pocket (over the next three years) relative to USC.
That said, UCLA’s decision to join the Big Ten was not based entirely on the media-rights revenue.
The Bruins wanted a broader platform for their athletes, more exposure for their programs and enhanced stability for their future — stability that comes only with membership in either the Big Ten or SEC.
Those elements are intact regardless of the subsidy level.
UCLA declined to comment on the regents’ vote while Cal referred requests for comment to the UC Office of the President.
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