Re: WM
There are hundreds of shit football teams around the world but he said that Villa were a unique case according to a few studies.
Whilst the material was the same for all football shirts it was proven that when a focus group tried on a Villa shirt in the study, participants physically felt that it was heavier, even though it wasn't, it was almost like subconsciously they knew that it was an incredibly important and historically significant piece of material.
These people didn't know anything about football and some of them were blind folded so that they didn't know which shirts they were trying on, but when trying on the Villa away kit they felt lethargic and overwhelmed, some of them even became extremely emotional and nostalgic but couldn't pinpoint exactly why.
Turns out they're feckin massive and the burden of inventing modern football as we know it can manifest itself into hindering your psychological and physiological wellbeing.
Pity