“BIG BILL’S” Open Air Social Club Unveiled to Honor Talladega Superspeedway Builder & Founder of NASCAR, Bill France Sr.
The name of Talladega Superspeedway’s one-of-a kind 35,000 square foot Open Air Social Club was unveiled Wednesday, and fittingly, the centerpiece of the new fan-friendly Talladega Garage Experience honors the track’s visionary creator – William H. G. “Big Bill” France, who brought big-time automobile racing to northeastern Alabama.