‘Revolting’ shoppers scream as Heinz launches ‘repulsive’ new sauce inspired by smash hit movie
BARBIE showed plenty of sauce in her movie — so now she’s teamed up with Heinz to launch her own.
A limited edition Barbie-cue mayo is, naturally, in the plastic plaything’s preferred pink.
Heinz has a run of 5,000 bottles available online from today to mark the iconic doll’s 65th anniversary.
Tesco will also stock them from tomorrow, before the £3.39 condiment – made with beetroot extract – goes to other supermarkets in May.
Posting on Twitter/X, Michael John said: “I hope you’re having a laugh because the thought of this on food is really repulsive.”
Another shopper said: “This actually looks as revolting as it probably tastes.”
But others embraced the new creation.
On Facebook, Heather Forman wrote: “My little girls would love this!”
Heinz first floated the idea — plus a Tomato Ken-chup — last August after the success of the movie, starring Aussie Margot Robbie.
Now a limited-run of 5,000 bottles will be available to purchase online from today – coinciding with the 65th anniversary of the iconic Barbie doll.
More will be sold at Tesco from Wednesday, before the £3.39 sauce makes its way to other supermarket shelves in May.
Heinz Spokesman Thiago Rapp said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality.”
Ruth Henriquez, head of consumer products at Mattel, added: “This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie.”
