Coronation Street announce huge changes to iconic cobbles set as part of new megabucks sponsorship deal
CORRIE has some big changes in store — swapping its Co-op for a Sainsbury’s.
There will also be an Argos outlet in Weatherfield after ITV signed a new sponsorship deal with the retailer.
They will take over the Co-op where characters in the soap shopped for six years on Victoria Street.
Viewers can now expect to see Sainsbury’s products and bags for life.
Laura Boothby from Argos said: “We hope the new store brings familiarness and fun to viewers watching from home and perhaps see Ken Barlow popping in to Click & Collect a new kettle!”
“Coronation Street is one of the country’s most iconic TV shows which our customers know and love, so continuing our sponsorship made perfect sense.
“With over 800 Sainsbury’s convenience stores across the country, we continue to make it really easy for customers to run in for a pint of milk as well as pick up a last minute birthday gift from Argos.”
Hoardings will be seen from July while the new store is finished.
It will initially last up to December 2026.
John Whiston, Managing Director of Continuing Drama, and Head of ITV in the North, said: “It’ll be the talk of The Street what’s going on behind those hoardings, I’m sure.”