How the Media Lost the Traffic War to Facebook and Google
If the first half of 2023 was a low point in the news business’s free fall, the second half is shaping up to be the era of the autopsy. Like earthquake victims searching for a lost handbag, the question on every media person’s tongue (apart from “Are you hiring?”), is “What happened?” Less than five years ago, companies like BuzzFeed and Vice enjoyed multibillion-dollar valuations. Now The Huffington Post is little more than an afterthought, BuzzFeed News has folded after its parent company’s brief foray into life as a public company... Читать дальше...