Game Pass’s “only (outside) shot” for sustainability is to get GTA 6 or Call of Duty, says former Microsoft senior PR lead
Former Microsoft senior PR lead Brad Hilderbrand has blogged about the recent closure of Tango Gameworks and Arkane Austin, making a familiar case that Microsoft’s gaming division are now expected “to cut expenses to the bone” in the wake of the wildly expensive acquisition of Activision Blizzard and amid slowing growth of the Game Pass subscription business. In Hilderbrand’s view, Game Pass will likely never be sustainable or profitable. Microsoft’s only chance on this front, he says, is “to put all the world's biggest games on the service” – namely, Call of Duty, which still earns hundreds of millions annually in direct sales, or GTA 6, which, hahahaha.
